Thursday 3 May 2012

Why you shouldn’t italicize or bold fonts before sending documents to the press

At prepress stage a lot of speculations are made as how a document to be printed will look ultimately. Also, we like to try out different fonts, text size and styles in layout program. This may seem an exciting way of experimenting, but that can be rather disappointing for you.

Almost all, standard layout program including Quark has font bar, which provides the option to choose font types and their characteristics. This bar has drop down menu that allows users to select font name and other attributes, such as font weight, kerning and leading, and paragraph alignment. So, if you want you can choose characteristics like “italic” “bold” despite of the fact that the chosen font doesn’t consist of those specific styles. Even though you get such features, making any change while creating document in prepress
stage is not suggested. Reason, when the document is sent for printing it is not always necessary that you will get the font exactly as you are expecting and one that you have applied arbitrarily. Printing machines may not have the font you have set for your document and as a result the machine will replace the font available in the system.

For instance, if you have chosen Tahoma font family which allows only Tahoma Regular and Tahoma Bold, using the extra drop down menu you can convert it into an italicized font. However, if you take it to the printing machine you will find it removed by the machine and replaced by some other font fed in the system. Now, this can be problematic because you never know which font style will be your font will be replaced with. Hence, always make sure that you choose only those fonts which are already available in the actual font family.


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