What are the types of pharmaceutical packaging

Pharmaceutical packaging is extremely versatile in design and style. If you start looking for varieties you will find them endless. However, none of the design is unintentional. Each of them has some purposes to suit the medicine and its doses. Here are few basic types of pharmaceutical packaging used for tablets and capsules.

Bottles: Bottles are very common types of packaging for tablets and capsules. In early days, glass bottles were often used but today plastic bottles are more preferred, because of its non-breakable and non-reactive property. They are mostly available in dark color to protect the content from overexposure of light and heat. Still the bottles are see-through to allow patient faintly view the content inside. The bottles are tightly packed either with aluminium cap or plastic cap, depending on the type of content inside. This type of packaging is preferred for drugs that are mostly prescribed with doses on monthly basis. 

Blisters: Blister packs are also called bubble pack or unit pack. In this pack a plastic cardboard is laminated with aluminium or plastic sheet. Sometimes they are see-through and sometimes they are opaque. The choice of blister material depends on the type of content. This type of packaging is preferred for unit doses on weekly basis. The benefit of blister pack is that it is easier to keep track on number of doses consumed.

Foils: Foil packaging is a pure opaque pack that completely blocks the path of light. This is ideal for extra sensitive drugs. For this pharmaceutical packaging aluminium foils are used that laminated one after another with capsules/tablets in between. This is also a kind of unit packaging and are available in the pack of ten doses.

How vital is the appearance for packaging of products

If normal human tendency is to be considered, it is quite obvious that you will take a strong look at anything attractive that falls within the range of your sight. Hence, you shouldn’t be surprised if you see people buying product in an attractive package that they haven’t used ever. Most commonly people prefer to give it try to new brand that appears good, probably because they believe that what appears is what within the pack. Obviously, the print quality, the type of outer packaging and the actual product have a vital role in the sale of the product, especially if it is new in the market. 

Often people while purchasing if not prepared with what to purchase mostly the time like to try out new products and especially with attractive pack. Moreover, many customers even overrule their own mind set up if the packaging of products is really that impressive. It is said that in many cases consumer make up their mind of purchasing on the spot, more specifically in last five seconds. This is the opportunity which is being pulled off by the brand by beautifying their packaging product with attractive print, color, texture, logo or iconic symbol.

Another truth which cannot be overlooked that if two brands produces product with equal effectiveness, one not putting much interest in packaging lag behind in sale compare to another that uses the packaging of the products as marketing tool. There is nothing wrong if the one out of two equal products belonging to different brands get priority on the basis of their appearance. Beauty attracts everyone, so why not to use it make better sale?